Scientists in Australia are now proposing a technique to make 5000 particles disappear from one place and appear almost immediately somewhere else.

Jon Favreau, President Obama’s former director of speech writing, recently visited with the Corporate Communications team at Intuit’s headquarters and gave a presentation on How Not to Speak Bul#*@!. What he said pertains to fiction writers as much as it does to speechwriters. Here are his 5 tips to make your writing more persuasive and inspiring.

Choosing your next book, movie or TV show was less of a problem when there were only 3 or 4 television stations, studios put out only 85 films a year, and publishing houses turned out, what, 1000 books a year? Now, we have hundreds of channels, literally millions of new books each year and I-don't-know-how-many movies with Amazon, Netflix and the rest throwing in. Consequently, we now have everyone telling us what to read/watch/digest next.